Apple and Beats Music Developing New Streaming Music Service


Tech giants Apple and Beats Music are working together on a new streaming service to rival Spotify, The New York Times reports. The two companies are planning a subscription service which will apparently feature an enhanced version of iTunes Radio. Also, it has been reported that Nine Inch Nails frontman Trent Reznor, who was the chief creative officer for Beats, will be playing a significant role in redesigning the music app. It is also reported that the new music app will include many features that were included in the Beats Music streaming service including curated playlists, and that the name “Beats Music” will be scrapped. It is expected for public release this year. It is also reported that Apple tried to persuade record labels to lower licensing costs in order to sell subscriptions for $8 per month, but those talks apparently fell through. Apple’s streaming service will reportedly forgo a free version.