Concepts is celebrating its 20th year anniversary, and its doing so in the most ambitious way possible. The Cambridge-born retailer has officially gone global with the opening of a massive new flagship store in Dubai. Located in the heart of the bustling City Walk, the store sprawls thousands of square feet, with towering ceilings that call back to Concepts Cambridge and NYC designs.
The main atrium showcases nearly 100 different footwear options for customers, offering top-tiered product from favorite footwear brands. A rock garden was installed in the center of the footwear wall, placed underneath a glass enclosure that adds a unique depth to the space. Other highlights are a living wall of moss behind the cash wrap, sporting large CC Concepts logo branding.
Also, look out for the store’s showcase at the upcoming Sole DXB event which kicks off today, set to feature old, coveted collaborations and an offering of two limited-edition gold foil CC logo tees.
39 Al Safa Street