William J. Riley founded the New Balance Arch Support Company back in 1906, and opted for the name “New Balance” after observing chickens in his yard, then demonstrating the way his arch supports worked by keeping a chicken foot on his office desk. He then explained to his customers that the chicken’s three-clawed foot resulted in perfect balance.
So, for the latest MiUK pack, New Balance draws inspiration from the colors of the roosters in William’s yard. Aptly dubbed “Yard” pack, the capsule consists of five different silhouettes – the EPICTR, M991.5, M577, M1500 and M576, all of which features premium suede and leather throughout.
The first silhouettes releasing from the NB MiUK Yard pack will be the EPICTRYP, M991.5YP and M577YP, on December 31, 2016, with the M1500YP and M576YP release slated for January 14, 2017, at select New Balance locations, and select retailers including END.