BAIT, New Balance, and the G.I. Joe franchise has collaborated on a new colorway of the classic New Balance 574 silhouette, dubbed “Cobra Commander.” Inspired by the leader of the Cobra organization – antagonist to Roadblock and G.I. Joe. Adorned in navy, silver and red colors, with a snakeskin print laser etched throughout, the sneaker is made with premium leather and pigskin suede, featuring the Cobra logo embossed on the heel as well as “Cobra 574” label on the tongue. Starting June 2o, the special edition sneaker will become available at all five BAIT chapter stores as well as online at BAITme.com via online raffle, for $140 USD (approximately 514 AED).